The best ways to run a survey in 2022
Looking to run a survey in 2022 and get effective results?
In 2022, and you may already know this, how you run your survey matters. From the platfom you use to drive traffic to the experience that your looking to provide for them, it’s all about making it easy and simple.
You may be wondering why that matters? In a study conducted to test consumer respondents, only 2% of them actually completed the survey.
So that begs the question, what are the key components of creating a survey that people will actually answer?
Identify your traffic sources
We understand this isn’t one of the choices you probably have seen in other articles but we find this equally important to a lot of the ways to run a good survey in 2022 without breaking the bank.
You’re going to need run traffic in a compliant manner. To start, running traffic on platforms such as Facebook and Linkedin using a broad audience and a generic ad will help get word out.
If you already have an email list, send your survey with well structured text and imagery. Create the narrative, provide the right CTA button leading to your survey and make sure that you will be able to track the results of your email campaign.
Create the survey experience
Once you’ve established your traffic source, and it really can be a variety of different sources at that, in your head, map out the entire survey experience from start to finish. This includes the point of contact that your respondents will have to your survey. Keep in mind a lot of your respondents may already be used to the usual point-of-contacts for surveys: email buttons, form fills and the like. You can expand your survey’s reach by using other options through social media chat platforms and advanced email buttons. Survey platforms like Survey Sparrow and offer a variety of omnichannel options that every survey creator can explore.
Map out the entire survey
Logic mapping, question formulation and narrative design are some of the things to keep in mind. Each and every question has to make sense as the respondent goes along through the survey.
For example:
Are you satisfied with our product?
- Yes
- No
Respondent’s answer: B
What about our product did you enjoy? Please comment down below:
This is where logical branching comes into play. Gone are the days where survey marketers would put in open and closed parantheses “If it doesn’t apply to you, please skip.” Logic branching allows you to map out your survey correctly where customers are routed to the right set of questions that they should be answering based on their responses. You can check out which survey apps have this capability by checking knowing which survey apps are the best to use for 2022
Offer options towards the end
At the end of every survey is an opportunity to provide your respondent with some value relating to your product or service. This way they can always keep you in mind and you can retarget them down the line